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People Tree Fair Trade Group Ltd - Changing the textile industry

People Tree Fair Trade Group Ltd

Changing the textile industry

United Kingdom

Fair trade

Trade in products that have been certified and carry a fair trade label. An example of this is a farmer’s cooperative that collectively sells its cocoa to a fair trade organization.

Green

Promotes and/or supports the protection of the environment. An example of this is an organic farming cooperative.

Equity

Partners in which Oikocredit has taken an equity investment.

People Tree Fair Trade Group Ltd is a fashion brand which designs, retails and markets organic cotton and Fair Trade clothing and accessories manufactured in India, Bangladesh, Nepal and Kenya. The company sells to customers in Japan and Europe via stockists and through the web shop.

People Tree was founded in Japan in 1991 by Safia and James Minney. The company expanded a decade later with its launch in the UK.

People Tree is different from the so-called fast fashion industry (notorious for its environmentally unfriendly production methods, low wages, and very poor working conditions). People Tree promotes Fair Trade, sustainable and ethical fashion. The company has pioneered improved working conditions along the supply chain.

Besides the core business, People Tree also established the People Tree Foundation, an independent charity. The Foundation supports capacity building and social welfare projects where the suppliers of People Tree work and campaign for better wages and conditions for garment workers. Nowadays, People Tree is an opinion leader in the industry.

Oikocredit first invested in People Tree in January 2008 and has subsequently provided more capital to continuously support the company.

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